Adapting a Scandinavian concept to the North American market.

Espace 313 was commissioned to design the new branches of Pilgrim, the famous Danish jewelry and accessories brand. The clients wanted to revisit the brand's boutique concept to better adapt it to the preferences of the North American public, while preserving its resolutely Scandinavian essence.

The challenge was to strike a balance between the brand's identity and its existing furniture, while adopting an immersive approach better suited to the preferences of Canadian consumers. The result is a space with a warm ambience, clever layout and attention to detail, where customers can relax and leisurely explore their entire product range. This metamorphosis promises to attract the attention of fashion and jewelry lovers looking for a unique, simple and refined experience.