EACH BRAND IS UNIQUE.
SHOULD BE THE SAME.
It has been proven that the interior environment influences and reinforces the purchasing, well-being and belonging behaviors of consumers and users. Today, they are looking for a destination, they want to feel that they are experiencing something special, they are looking for places that make them experience an emotion directly related to the identity of the brand and especially to what it offers. The environment is therefore undoubtedly a key factor in the appreciation of a brand or even a job.
The space becomes the "touch point" where the brand, the consumer and the user meet, the interior design is therefore the main element of the success of this immersive encounter.
space: a communication engine
These days, people no longer want to buy something without finding meaning in it. They're looking for a reason beyond simply buying a product or service. They want brands that openly display their values, and that are aware and concerned about their needs.
Space becomes the perfect tool for communicating brand identity. Whether it's a space dedicated to employee fulfillment in an office or a boutique showcasing products or services, space design becomes the engine and translator of the company's vision.
IDENtity, SYNONYM OF TRUST
An identity is by definition the permanent and fundamental character of a brand that makes it unique. It has to be strong and carry the values they advocate. It must therefore be legible and unique! This requires coherence in order to highlight the product or service offered through a space specially designed to promote this identity.
Once understood and appreciated, this identity is likely to instinctively enter the consumption habits of potential customers.
Moreover, let's not forget that a customer who renews his purchases and who is very comfortable talking about your products and/or services is the best advertising tool ever.
80% of companies believe they offer a good experience
which contrasts with the 8% of consumers
who say they have such an experience...
... and you?
80% of companies feel they offer a good shopping experience, which contrasts with the 8% of consumers who say they have such an experience...
... and you?